Welcome to Rouge

How to set up, style and run a beauty store on Rouge, the Shopify theme by MotionSwan.

Rouge is a Shopify theme for beauty brands. It leads with colour: shade swatches on every product card, a quiz that picks shades for the shopper, kits and bundles built in, and before and after reviews that show real results. These docs walk you through setting it up and getting each section to look the way you want.

The Rouge homepage

Where to start

Set up your store

Add Rouge to your store, try it on your own products and publish when you are ready.

Make it yours

Colours, type and product cards live in Theme settings and change the whole store at once.

Build the homepage

Every Rouge section explained: what it does, its settings, and how it moves.

Get help

Questions that come up often, and how to reach us when the docs are not enough.

Find your way around

On this page